They're like, well, just you're a consultant for us. Juju: Jacuzzi was my last job and my first client.
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It was really, it was just the kind of thing where I knew I was going to either need to take time off work or make a switch on what I was doing.Īnd so I decided to become a free agent and ended up working for Jacuzzi as a consultant and launched an agency. And then I got pregnant and I had an international job. That was just a completely different perspective on branding. And was raised with car dealers, but hot tub dealers was a whole other deal. And then I became a marketing director for Jacuzzi and ran their brands worldwide, 63 countries.Īnd that was a wild ride. Juju: So I worked in the financial industry for some years. And so how did you get started in 2000? Like I, I started our agency in '99, so it was kind of like the wild wild west. And in 2015, I closed my agency and made a move toward helping women in midlife build theirs.
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I started out on the corporate side and financial industry and then opened my own agency in 2000. I've been a brand strategist for 30 some years. So tell us who you are and what do you do? Jason: On this episode, we talk about how you get more strategic rather than being an order taker? And how can you build your brand around what you stand for? A lot of us struggle with, how do we start, even though we actually do this for clients, but it's a really interesting conversation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers.
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Check out /smartagency and get 50% off your first month of content creation. Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. The only prospects trying to negotiate agency prices are the ones who are not the right fit anyway. You're worth what you're worth based on experience and the value you provide. Stop letting clients negotiate prices.It's not a matter of creating it it's a matter of sharing what already exists. What do you stand for? What do you believe in? What do you lend your voice for? You already have a brand. Sharing your personal brand helps you align with the right clients. The best branding is built based on values.When you understand the client's financials and goals you move from offering project management to being paid for strategy. Be invaluable to clients and stop being an order-taker.SubscribeĪpple | Spotify | iHeart Radio | Stitcher | Radio FM 3 Golden Nuggets
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She also shares how to be more strategic and get paid for strategy rather than allowing clients to treat your agency like a commodity, and why branding your agency based on your values will help land the best clients. Today Juju shares lessons on the dangers of letting clients negotiate prices and how you can stop it. Her agency developed a reputation for smart, creative work with solid results working with big brands in the banking and auto industries. She built a successful boutique agency from scratch in 2000. Juju Hook was a corporate brand strategist for over 30 years, both on the client-side, as well as agency-side. This advanced profile technology creates a thermal transmittance barrier between the cold outside and the warm inside.Building Your Agency Brand Is Easier Than You Think
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Their latest bi-folding door system utilises the latest polyamide thermal barrier technology. Quickslide’s doors include multiple rigid rubber seals and draught excluders to ensure that you get nothing but sunlight passing through your doors.
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SBD focuses on crime prevention of homes and commercial premises and promotes the use of security standards for a wide range of applications and products, including windows and doors helping to put the resident at ease. Quickslide customers have the opportunity to request SBD (Secured by Design). Each door set carries 28mm double glazed units incorporating soft coat toughened safety glass as standard. Glass specification is key when affecting the doors’ thermal performance as glass generally accounts for 80% of the surface area of the doors. The smooth contours and curved clean lines create an attractive aesthetic that will compliment any home, whatever your taste or style. Quickslide’s bi-folding doors glide on stainless steel rollers, which allows for unrestricted thoroughfares and maximum use of space and light. Quickslide is a well-established business specialising in the manufacture of sliding sash windows, casement windows and doors, bi-folding- and sliding patio doors in PVC-u, Aluminium and Timber. Roger talks through some of the key considerations and challenges for the installation of bi-folding doors. Roger Bisby provides a detailed installation of bifold doors guide for Quickslide bi-folding doors making a complex installation easy to understand.